Friday, 14 November 2014

Akshaya Patra's releases its latest film - The Possibilities

Akshaya Patra's latest film 'The possibilities' released on the Children's Day - 14th November, 2014 is quickly gaining momentum on YouTube and Facebook. In its quest to reach out to more people Akshaya Patra set out to make a film that is compelling and voices the need for mid-day meals in Government schools. In the film watch how the child protagonist undergoes many struggles for his survival and how mid-day meals changes it all by providing new set possibilities.

Akshaya Patra hopes to reach masses with their message of how individuals can change lives by supporting its mid-day meals programme. The film is captured in one take and takes the audience on a walk through the struggles of an underserved child portrayed by Chetan, a Malayalam child actor. The background score has been donated by A. R. Rahman and Viacom 18 Media Pvt Ltd (MTV) to Akshaya Patra. The track 'Naan Yen Piranthen' composed by A R Rahman and produced by Viacom 18 Media Pvt Ltd (MTV) enhances the experience of the audience.

"The Possibilities relays a strong message about the importance of the mid-day programme. We believe the film will touch many hearts and bring nutritious food to more underserved children of our nation. We are immensely delighted and honoured as the legendary musician Mr. A. R. Rahman has kindly agreed to donate his popular track 'Naan Yen…' as a background track enhancing the impact of the film. We are also grateful to Viacom/ MTV for helping us use the track for the benefit of children. The music complements the essence of the film and sends out a powerful message," said Chanchalapathi Dasa, Vice Chairman of The Akshaya Patra Foundation.

This is the third movie released by Akshaya Patra during the year. With the popularity earned by films 'Morsel of Love' and 'What can you do with Rs. 750?' hopes built on the impact of the this film could have is really high.

The Akshaya Patra Foundation is a not-for-profit, implementing mid-day-meals programme in partnership with the Government of India and various State Governments. The organisation reaches to 1.4 million children from over 10,000 schools from across 10 states in India, with nutritious, unlimited mid-day meals throughout the academic year. It is one of the largest (NGO run) mid-day meals programme in the world. For the organisation, this is only the beginning as it aims to reach 5 million children by 2020. 

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